At times, you need an expert eye to give you a quick expert opinion about your present design. You may also want your product assessed in advance of any research money being spent. In these cases, a design review is the right choice.
Also called a Heuristic Evaluation, Expert Reviews provide a cost-effective approach to improving your product's design. An Expert Review is conducted by a trained design and usability professional who explores and uses your product from the user's point of view, all the while keeping an educated eye on aspects of the design that are likely to create problems for the target user.
When done properly, Expert Reviews often bring to light more problems than would be found through usability testing. Areas covered include:
Visual appeal and design
Information design
Flow and navigation
Overall usability
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