Ethnography examines culture. For us, it's really about micro-cultures such as gamers, home entertainment consumers, or corporate knowledge workers. Using Ethnographic techniques, we visit the location where people would be most likely to interact with your product, and we look and listen. We typically photograph their environment, gather samples of work or related material, map out their daily workflow, and show how your product or service fits in. By understanding how your offering fits into people's personal or professional lives, you gain insights into how to you can shape your features and services to produce tremendous value and appeal.

We often translate these findings into product concepts that help bring the customer's true needs and desires to life.

In addition to Ethnographic research, we also conduct Mall Intercepts. This research method allows you to gather quick opinions from a large and diverse audience. No matter what research method you choose, we have the experience and expertise to make your project a success.