overview | gui/web | our process | benchmark competitive | international | our facilities

Your offering is usable.but how usable compared to your competitors? How many support calls does your offering generate compared to others? What can you learn from your competitor's strengths and weaknesses? These are just some of the questions that can be answered by doing competitive benchmark usability testing.

Our approach to benchmarking research includes the administering of questionnaires before and after the usability to test to help measure how brand perception is effected by use of the product. Other recorded metrics include: task completion time, error rate, number of support requests, and user ratings.

Benchmarking is also a useful tool for comparing complete Out of Box Experiences including, documentation, packaging, usage, and overall product perception.